KBS‘s new variety program, ‘Moonlight Prince‘, starring main MC Kang Ho Dong, achieved a sell-out of all of its commercial slots in just two episodes.
Although the show began airing just two weeks, ago, it managed to sell all of its advertising slots based on the heavy trust placed on its main MC. “I think the ‘Kang Ho Dong’ effect was in play here,” said a KBS staff member. “The trust and success rate of the main MC meant very much.”
All of Kang Ho Dong’s previous programs have followed in a similar vein, with commercial slots selling out fast, including ‘1 Night 2 Days‘ and ‘Star King‘.
The theme of ‘Moonlight Prince’ seems to have played a role, as well. The show revolves around a quiz show based on a particular book for the episode chosen by the guest, with all proceeds from the quiz going towards a charity of the guest’s choice. “Since the show has a positive effect through charitable donations, it has a high appeal among advertisers,” said a representative for the Korea Broadcast Advertising Corporation.
- Super Junior M’s Henry Is Shocked by PD’s Comment on “1 Night 2 Days”
- SUJU-M′s Henry, g.o.d′s Park Jun Hyung, John Park and Ryohei Otani Filming ′1 Night, 2 Days′ Today (9/11)
- “1 Night 2 Days” Cancels September Los Angeles Trip
- Mixed martial artists Choo Sung Hoon and Kim Dong Hyun to make special appearance on “1 Night 2 Days”
- Jung Joon Young Visits His Parents’ Jeju House for the First Time on “1 Night, 2 Days”
LastEsmeralda on Park Bo Young, Lee Su Geun Rec… gerrice on Jung Joon Young goes into shoc… gerrice on Jung Joon Young goes into shoc… athena on Jung Joon Young goes into shoc… athena on Jung Joon Young goes into shoc…
- 341,847 hits
- RT @allkpop: Professional gaming team 'KONGDOO' warns fans about a Jung Joon Young impersonator allkpop.com/article/2018/0… https://t.co/BixZYs… 1 day ago
- RT @allkpop: Jung Joon Young teases upcoming track 'Fiancee' with romantic image allkpop.com/article/2018/0… https://t.co/7ybwAhpQuI 5 days ago
- RT @allkpop: Jung Joon Young to make a solo comeback this month allkpop.com/article/2018/0… https://t.co/nKAzvTWlPq 1 week ago
- RT @allkpop: Jung Joon Young talks about the pride in becoming a professional gamer allkpop.com/article/2018/0… https://t.co/Sf8ZsGglQF 2 weeks ago
- RT @official_JYrock: #Happy_JoonYoung_Day #생일축하합니다 #🎂 https://t.co/UmWfnXI4Gd 3 weeks ago